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Founded in 2000, e Harmony has taken the online dating world by storm.Its approach is fresh and innovative and its focus is fully concentrated on finding members their perfect match.It noted that neither of the studies provided by e Harmony revealed anything about the overall percentage of its users who had found lasting love after using the website compared to other sources.Therefore, neither study provided insight into the likelihood of the website finding users lasting love compared to users who did not use the service.
The website submitted a granted patent for their algorithm to the ASA and also provided a copy of two published studies which it claimed reported higher levels of marital satisfaction for couples who met through e Harmony than any other offline or online source." The complaint that triggered the ruling was lodged by Lord Lipsey, the joint chairman of the All Party Parliamentary Group on Statistics and a former lay member of the ASA council."Phrases like 'scientifically proven' should be confined to claims that are just that, not used in crude puffery designed to lure in those longing for love,” said Lord Lipsey.Another special feature available for premium members is e H , e Harmony’s online counseling service which consists of personal interactions with a relationship advisor called e H Matchmaker.e Harmony has grown into one of the largest dating sites on the web since they started back in 2000.